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This textbook reflects my commitment to advancing understanding of how entrepreneurial opportunities emerge within the agricultural landscape of Bida Metropolis. Grounded in opportunity recognition theory and entrepreneurial cognition, the work demonstrates how social networks, market dynamics, cognitive alertness, and competitive pressures interact to shape entrepreneurial discovery. The findings underscore that while structural and environmental factors matter, the mindset of the entrepreneur particularly entrepreneurial self-efficacy plays a pivotal role in interpreting signals from social and competitive contexts. By highlighting these interconnected determinants, this book aims to equip scholars, policymakers, and practitioners with insights that can strengthen entrepreneurial capacity and foster innovation within the agricultural sector.