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In this monograph, the theoretical aspects of the export potential and the factors affecting its development, the main models of the development of the country's export potential are studied, the features of the organization and implementation of the financial mechanism for increasing and stimulating the export potential in the country, the financial support of the country's export potential. The analysis of the effectiveness of the support mechanism and the mechanism of encouraging exporting enterprises through taxes is presented. Also, the international experience of financial incentives for exporting enterprises was studied, and promising directions for increasing the country's export potential through financial means were determined. The monograph can be used by academic staff, researchers, students of economic education, graduate students, teachers, as well as all readers who are interested in the processes of fundamental socio-economic reforms carried out in our country.