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This is my final paper for the Social Communication - Journalism course at the University of the West of Santa Catarina, in which I analysed the work done by the Expressão newspaper in Itapiranga/SC, in terms of including the reader in its printed publications. The aim was to analyse how this occurred in the newspaper, since the reader is the key to maintaining and also disseminating the work of any communication vehicle. The analyses and conclusions drawn from the research are presented throughout the book.