Extremely Online - Lorenz, Taylor
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"Taylor Lorenz reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began…mehr

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Produktbeschreibung
"Taylor Lorenz reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
Autorenporträt
Taylor Lorenz is a technology journalist who has written for The New York Times, The Washington Post, The Atlantic, and more. She is the founder of User Magazine, an independent media company covering tech and online culture and host of Power User podcast on Vox Media. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and others. She frequently appears on the BBC, NBC, CNN, CBS, and more. She was a 2019 Knight Visiting Nieman Fellow at Harvard University, Fortune named her “40 Under 40” in 2020, and Town & Country called her “The Bob Woodward of the TikTok generation” in its “New Creative Vanguard” list.