FAKES vs REALITY - Matuszek, J. G.
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Why Fakes Are More Than Just False News. Fakes are no longer just crude falsehoods circulating in the digital space. They have evolved into complex tools of manipulation, subtle, emotionally charged, and ideologically loaded. Their forms are diverse: fake news, deepfakes, manipulated studies, fake profiles, political propaganda, distorted statistics, or artificially generated opinions by bots. Despite their differences, they all share a common goal: to sow confusion, undermine trust, and influence power structures. In a world where information circulates globally, the distinction between…mehr

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Produktbeschreibung
Why Fakes Are More Than Just False News. Fakes are no longer just crude falsehoods circulating in the digital space. They have evolved into complex tools of manipulation, subtle, emotionally charged, and ideologically loaded. Their forms are diverse: fake news, deepfakes, manipulated studies, fake profiles, political propaganda, distorted statistics, or artificially generated opinions by bots. Despite their differences, they all share a common goal: to sow confusion, undermine trust, and influence power structures. In a world where information circulates globally, the distinction between knowledge and understanding has become a matter of survival. Knowledge alone is not enough, it must be contextualized, reflected upon, and questioned. Understanding means recognizing connections, uncovering motives, and interpreting narratives. Anyone who reduces fakes to simple factual errors underestimates their true impact. They do not merely operate at the level of information, but infiltrate deep into emotional and societal frameworks.
Autorenporträt
Universities Innsbruck, Perugia, Salzburg. Language sciences. Graduate interpreter, Master's degree. Political sciences, Empirical system sciences, International relations, Communication sciences, Philosophy, Doctorate. Postgraduate studies at various Institutes: Marketing, Advertising-PR- CI, Management-Controlling, Innovation & Development-Management. Licensed Business-Consultant. High-school Teacher, Translator and Interpreter, journalism. Manager at multinational corporations. Management contracting in medium-sized companies. Consulting and coaching in marketing, international management, and HR. Board member and director in several companies in Germany, Switzerland. Management in the field of certification of companies and organizations. Board member of the Foundation "Globility-Circle", Switzerland. Guest lecturer at various universities and business schools. Author. Parallel-career as athlete. Austrian Taekwondo Federation President, High-tech collaborations for performance diagnostics/optimization in business and sports.