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This book explores the contemporary relationship between fashion, nutrition and body construction, understanding these practices as cultural expressions that shape identities, behaviors and social bonds. Through an essayistic-technical analysis, it examines the discourses that legitimize the ideal of wellness, the influence of digital culture on body perception, and the way in which food becomes a moralized language that organizes everyday life. The work argues that physical appearance and eating habits today function as indicators of discipline, belonging and social value, while constant comparison and exposure in networks accentuate the demand for self-improvement. The emotional and symbolic effects of health consumption are also addressed, as well as the tensions between the desire for authenticity and the pressure to embody an optimized body. Finally, the book invites a critical reflection on the mechanisms that regulate body image and proposes to recognize the diversity of experiences that traverse the relationship between dressing, eating and inhabiting one's own body.