An in-depth study analysing the relationship between the Italian ready-to-wear fashion industry and the Chinese fast fashion industry, focussing on the 2000s and 2010s.
An in-depth study analysing the relationship between the Italian ready-to-wear fashion industry and the Chinese fast fashion industry, focussing on the 2000s and 2010s.
Gaoheng Zhang is Associate Professor of Italian Studies at the University of British Columbia, Canada. He is also the author of Migration and the Media: Debating Chinese Migration to Italy, 1992-2012 (2019) and Italian Dumplings and Chinese Pizzas: Transcultural Food Mobilities (2025).
Inhaltsangabe
Introduction: Fashion Cultures on the Move 1. Italian Fashion Made For and Through China: Transcultural Fashion Communications 2. Beyond Sprezzatura: Popular Culture Translates Italian Ready-to-Wear in China 3. "Insulting China"?: Dolce & Gabbana's 2018 Advertising Campaign in Shanghai 4. Fabricating Friction: Critiques of Prato's Chinese-Managed Fast Fashion 5. Conviviality in Sociality: Made in Italy by Chinese and Italian Hands, Prato Style Conclusion
Introduction: Fashion Cultures on the Move 1. Italian Fashion Made For and Through China: Transcultural Fashion Communications 2. Beyond Sprezzatura: Popular Culture Translates Italian Ready-to-Wear in China 3. "Insulting China"?: Dolce & Gabbana's 2018 Advertising Campaign in Shanghai 4. Fabricating Friction: Critiques of Prato's Chinese-Managed Fast Fashion 5. Conviviality in Sociality: Made in Italy by Chinese and Italian Hands, Prato Style Conclusion
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