Fast Moving Consumer Goods (FMCG): A Swot up - Karuppiah, K. Jegatheesan;Kuppusamy, K. Kalaivani;Ganeshwari, P. Muthu
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The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.…mehr

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Produktbeschreibung
The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.
Autorenporträt
O Sr. K. Jegatheesan é Professor Assistente no Departamento de Comércio do Colégio Ayya Nadar Janaki Ammal, Sivakasi, Tamilnadu. Publicou 49 artigos de investigação e 57 comunicações apresentadas a nível nacional e internacional. É autor de dois livros. Atualmente, está em curso um projeto de investigação menor financiado pela University Grants Commission, Nova Deli, Índia.