This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida.
Inhaltsangabe
Part I: HISTORICIZE THIS! Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women's Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women's Bodies as Advertisements Carol M. Lieb
Part I: HISTORICIZE THIS! Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women's Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women's Bodies as Advertisements Carol M. Lieb
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