This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida. Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women's Studies at the University of Georgia.
Inhaltsangabe
Acknowledgments Part 1: Histories of Feminists, Feminisms, and Advertising Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business Peggy Kreshel Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective Dara Persis Murray Chapter 4: "Don't You Love Being a Woman?" Advertising, Empowerment, and the Women's Movement Ann Marie Nicolosi Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective Joanna L. Jenkins Chapter 6: "What's Wrong, You Can't Take a Joke?" Advertisers' Defenses of Images of Violence against Women in Their Ads, 1979-1989 Juliet Dee Chapter 7: Exceptional Exemplars: Practitioner
Acknowledgments Part 1: Histories of Feminists, Feminisms, and Advertising Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business Peggy Kreshel Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective Dara Persis Murray Chapter 4: "Don't You Love Being a Woman?" Advertising, Empowerment, and the Women's Movement Ann Marie Nicolosi Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective Joanna L. Jenkins Chapter 6: "What's Wrong, You Can't Take a Joke?" Advertisers' Defenses of Images of Violence against Women in Their Ads, 1979-1989 Juliet Dee Chapter 7: Exceptional Exemplars: Practitioner
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