Festival and Event Tourism - Anukrati Sharma; Jeetesh Kumar; Bakhodir Turaev; Priyakrushna Mohanty
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Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

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Produktbeschreibung
Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.