25,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
13 °P sammeln
  • Broschiertes Buch

Most startups never fail because the idea was bad they fail because they couldn t earn their first paying customers. Before advertising, followers, or a flashy brand, there s a quieter, harder game: learning how to sell when you have no clout, no proof, and no budget. This book is your early traction playbook, built for founders, freelancers, and small business owners who need results fast without spending big. You ll discover how to get first customers for your startup by understanding exactly how people buy from strangers, how to frame an irresistible offer, and how to turn a handful of…mehr

Produktbeschreibung
Most startups never fail because the idea was bad they fail because they couldn t earn their first paying customers. Before advertising, followers, or a flashy brand, there s a quieter, harder game: learning how to sell when you have no clout, no proof, and no budget. This book is your early traction playbook, built for founders, freelancers, and small business owners who need results fast without spending big. You ll discover how to get first customers for your startup by understanding exactly how people buy from strangers, how to frame an irresistible offer, and how to turn a handful of buyers into a reliable stream of referrals. You won t find vague hustle mantras here only clear, repeatable methods rooted in buyer psychology, human trust-building, and lean selling tactics. Inside, you ll learn how to: -Identify and target the small markets most likely to pay now, not later -Create sales for founders scripts that feel natural yet consistently close deals -Use cold outreach scripts for startups that convert without being pushy -Validate your idea by getting paying customers before you scale -Build a bootstrap customer acquisition system you can run on minimal resources Whether you re selling software, services, or a side hustle, you ll walk away with a concrete process to land your first 50 sales and the confidence to repeat it for your next venture. If you want to escape endless brand-building before you ve made a single sale and instead win loyal, paying customers while staying lean this is your guide to no budget marketing for startups that actually works. By the final page, you ll know exactly how to transform a bare idea into a paying, growing customer base without waiting to be discovered.
Autorenporträt
Avery Cole helps founders win their first paying customers when no one knows their name. His work sits at the intersection of buyer psychology and hands-on selling, translating field interviews, cold-outreach experiments, and pricing tests into practical playbooks for early traction. Across software, services, and local ventures, Avery focuses on reputation-first growth-earning trust before seeking scale. He leads small "First 50 Labs" where entrepreneurs road-test offers, refine scripts, and build referral flywheels rooted in real customer outcomes. A thoughtful minimalist about marketing spend, Avery believes the most persuasive message is proof of value delivered to a single human being. When he's not working with founders, he writes a concise newsletter on pre-brand selling and contributes to founder communities worldwide.