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The award-winning author team of Libby, Libby, and Hodge continue Financial Accounting's best-selling tradition of engaging students from the first day of class, focusing on four key attributes: 1) A trademark focus company approach that integrates content around a familiar company, helping students understand financial statements and the implications of financial accounting for future managers. 2) A Building-Block Approach to teaching transaction analysis that spreads coverage over two chapters giving students time to practice and gain mastery with greater student success. 3) A balance of…mehr

Produktbeschreibung
The award-winning author team of Libby, Libby, and Hodge continue Financial Accounting's best-selling tradition of engaging students from the first day of class, focusing on four key attributes: 1) A trademark focus company approach that integrates content around a familiar company, helping students understand financial statements and the implications of financial accounting for future managers. 2) A Building-Block Approach to teaching transaction analysis that spreads coverage over two chapters giving students time to practice and gain mastery with greater student success. 3) A balance of transaction analysis and financial statement analysis based on real companies to prepare students, regardless of their career aspirations. 4) Powerful technology to give students with different learning styles and conflicting time commitments what is needed to help them study more efficiently and effectively including videos, Integrated Excel, and General Ledger problems.
Autorenporträt
Robert Libby is the David A. Thomas Professor of Accounting and Accounting Area Coordinator at Cornell University, where he teaches the introductory financial accounting course. He previously taught at the University of Illinois, Pennsylvania State University, the University of Texas at Austin, the University of Chicago, and the University of Michigan. He received his BS from Pennsylvania State University and his MAS and PhD from the University of Illinois; he also successfully completed the CPA exam (Illinois). Bob was selected as the AAA Outstanding Educator in 2000 and received the AAA Outstanding Service Award in 2006 and the AAA Notable Contributions to the Literature Award in 1985 and 1996. He has received the Core Faculty Teaching Award multiple times at Cornell. Bob is a widely published author and researcher specializing in behavioral accounting. He has published numerous articles in The Accounting Review; Journal of Accounting Research; Accounting, Organizations, and Society; and other accounting journals. He has held a variety of offices including vice president, in the American Accounting Association, and he is a member of the American Institute of CPAs and the editorial boards of The Accounting Review and Accounting, Organizations, and Society.