Firm Internationalization

Intangible Resources and Development
Herausgeber: Nivoix, Sophie; Marcon, Christian

• Broschiertes Buch

Produktbeschreibung

In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

Produktdetails

• Routledge Frontiers in the Development of International Business, Management and Marketing
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 272
• Erscheinungstermin: 18. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 416g
• ISBN-13: 9781032536958
• ISBN-10: 1032536950
• Artikelnr.: 72111348

Autorenporträt

Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master's degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020. Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master's in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.

Inhaltsangabe

Introduction   Part 1: Network resources for internationalization   1. The
choice of entry modality, an approach based on the concept of proximity  
2. Local practice of a business network for a foreign investor: the case of
an Algerian business network   3. Valorization of the Expertise of an
Agricultural Technical Institute on the International Stage: Opportunities
and Managerial Innovation   4. Crowdfunding potential: A two-country study
of awareness and intention toward crowdfunding   5. Acculturation inside
partnerships in the Russian car industry   Part 2: The mobilization of
cultural resources internationally   6. Digital serious games for training
and research on soft skills in international management   7. Proficiency in
the International Language of Management as a discursive identity
resource   8. Managing cultural integration in a Franco-German
acquisition   9. Cultural diversity and social innovation in non-profit
organizations   Part 3: The resources of SMEs in emerging countries facing
the international market   10. The internationalization of SMEs in a
transition economy   11. Anticipation capacity of SMEs and
transgenerational entrepreneurship - the case of family SMEs in
Alexandria   12. Fair trade certification between the international and
territorial: the management or the creation of paradoxes? The case of
women's argan oil cooperatives in Morocco   Conclusion