From Altoids to Zima - Morris, Evan
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A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

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Produktbeschreibung
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.
Autorenporträt
Evan Morris MBE is the son of crew member Ronald Morris of Operation Jaywick and was a member of the Special Operations Executive. Evan has written widely on the subject of Policing and Community Safety. Tiger's Revenge is his first book, which is a tribute to his father, the crew and military success of Operation Jaywick.