Myleea D. Hill, Marceline Thompson-Hayes

From Awareness to Commitment in Public Health Campaigns

The Awareness Myth

• Gebundenes Buch

Produktbeschreibung

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 154
• Erscheinungstermin: 27. Juni 2017
• Englisch
• Abmessung: 235mm x 157mm x 13mm
• Gewicht: 384g
• ISBN-13: 9781498533294
• ISBN-10: 1498533299
• Artikelnr.: 48139606

Autorenporträt

By Myleea D. Hill and Marceline Thompson-Hayes

Inhaltsangabe

Contents Foreword By Susan Jacobson and Lynne M. Webb Acknowledgments Unit I Chapter 1
Overview and Introduction: Awareness is Everywhere Chapter 2
The Awareness Culture: The Rise of Ribbons and the Fall of Campaign Chapter 3
Awareness as Events, Observations, and Amusement: An Analysis of Selected Health
Related Websites Unit II Chapter 4
The Awareness is Education Myth Chapter 5
The Awareness is Enough Myth Chapter 6
The Awareness is Acceptance Myth Chapter 7
The Awareness is Altruistic Myth Chapter 8
The Awareness Equals Health Myth Unit III Chapter 9
The Awareness Myth Model Chapter 10
The Development of the Commitment
Communication Model Bibliography About the Authors