From Categories to Categorization - Rodolphe Durrand; Nina Granqvist; Anna Tyllström
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This volume brings together some of the worldâ s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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Produktbeschreibung
This volume brings together some of the worldâ s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Autorenporträt
Rodolphe Durand, HEC Paris, Paris, France Nina Granqvist, Aalto University, Aalto, Finland Anna Tyllström, Uppsala University, Uppsala, Finland