From GDPR confusion to privacy first marketing - Specht, Vibeke
27,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
14 °P sammeln
  • Gebundenes Buch

Written by a marketer who unknowingly spoke fluent "cookish", part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is, until she was forced to take a closer look. Privacy First Marketing is, in part, a personal journey from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context. Said about the book: "I've…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Written by a marketer who unknowingly spoke fluent "cookish", part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is, until she was forced to take a closer look. Privacy First Marketing is, in part, a personal journey from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context. Said about the book: "I've read it. And I'm getting this one for our entire marketing department!" Zorana Frydal Privacy Officer at Stena Metall AB "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!" Richard Andersson Group Digital Manager at Trelleborg
Autorenporträt
A former journalist, editorial writer, and data-addicted marketer turned privacy tech entrepreneur, Vibeke Specht ventured into data protection by accident at the point where it intersects with information technology. She describes it as being Alice in Wonderland with no intention of ever finding her way back up again. When she isn't helping governments and enterprises smoothly scale their app compliance obligations (and decode the Matrix), she spends time with her family in the lovely Danish countryside.