FROM PURPOSE TO PROFIT - Craske, Erin Andrea
81,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
41 °P sammeln
  • Gebundenes Buch

In a world chasing quick wins and superficial fixes, the real power of brand and business strategy often gets drowned out by the noise. But here's the hard truth: half of small businesses don't make it past the first three to five years-the so-called 'make-or-break' period of strategic planning. And a staggering 80% of these failures boil down to overhyped brand and marketing tactics that promise much and deliver little. Businesses fall into the same traps: lack of strategic know-how, blind trend-chasing, and a short-sighted obsession with quick profits. These hidden mistakes don't just stall…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
In a world chasing quick wins and superficial fixes, the real power of brand and business strategy often gets drowned out by the noise. But here's the hard truth: half of small businesses don't make it past the first three to five years-the so-called 'make-or-break' period of strategic planning. And a staggering 80% of these failures boil down to overhyped brand and marketing tactics that promise much and deliver little. Businesses fall into the same traps: lack of strategic know-how, blind trend-chasing, and a short-sighted obsession with quick profits. These hidden mistakes don't just stall growth-they lead to burnout, quiet quitting, and ultimately, collapse. The good news? They're entirely avoidable with the right knowledge. Running a business shouldn't suck the life out of you- it should fuel it, inspiring you, your team, and your customers to thrive. So, what makes this book different from the usual same old?Many exceptional marketing books stick to a narrow focus. Renowned professors' manuals? Packed with technical jargon and far too academic to feel approachable (can't blame you). Online guides give you the 'how,' but rarely the 'why' or 'what to do next" when 'how' doesn't work. Authority books? They tease you with partial insights, only to upsell expensive services later. 'From Purpose to Profit' isn't just another marketing manual. It bridges the gap between surface-level guides and intimidating textbooks, delivering a practical, modern business guide that combines strategy, psychology, and 20 years of award-winning business expertise. This is your blueprint for turning stress into satisfaction, packed with the tools and insights to rewrite the rules and forge a path where failure is not an option. An all-in-one solution introducing you to the foundations of business, brand, marketing, and communication strategies-the ultimate shield against the mistakes that sink so many businesses. The best part? It's not going to be yours. Whether you're a newbie navigating your first venture or a seasoned entrepreneur looking to level up, this guide has got you covered. Perfect for small-to-medium-sized businesses, ambitious start-ups, entrepreneurs crafting winning business plans, as well as business coaches and consultants. Heads up: The guide includes examples from industries like alcohol, tobacco, and sexual wellness-skip it at your own risk if these don't vibe with you.
Autorenporträt
Erin Andrea Craske is an award-winning strategist and executive psychologist with over 20 years of industry experience. Her career includes working with over 40 industry-leading brands across 43 markets, shaping strategies that drive profitability, leadership excellence, and sustainable growth. From her early days in corporate leadership to her role as Global Head of Consumer Brands, Erin's work has been recognised with prestigious international awards. Blending an honours degree in pedagogy, three decades of psychology studies, and a decade of applied Eastern philosophy, Erin is a multi-layered transformation catalyst. She holds certifications in coaching, counselling, cognitive therapies, mindfulness, NLP, and mental health, which form the foundation of her innovative and psychology-centred approach to leadership and business development. As the author of award-winning "From Purpose to Profit", Erin empowers ethical, impact-driven leaders to shatter limitations, ditch the struggle, and redefine success on their own terms. She believes in 'struggless success'-a philosophy that business and leadership are only as effortful as we make them. Being on a mission to set people free and align that freedom with a greater good, she helps them achieve success on their own terms, effortlessly and without compromise.