From Telegraph to AI: Innovation Strategies and Case Studies - Okanga, Boniface;Adesegha, Jennifer Davis
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In the contemporary world of innovation, most businesses still struggle to decode and understand what innovation is all about, as well as where to start from, persist, and even, if required, stop in order to become an inspiringly disruptive innovation business. Such challenges are often further compounded by complex textbooks that focus on elucidating complex innovation theories, with limited reference to how such theories relate and apply in real-world innovation business situations. This book, titled "From Telegraph to AI: Innovation Strategies and Case Studies", solves such a problem.…mehr

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Produktbeschreibung
In the contemporary world of innovation, most businesses still struggle to decode and understand what innovation is all about, as well as where to start from, persist, and even, if required, stop in order to become an inspiringly disruptive innovation business. Such challenges are often further compounded by complex textbooks that focus on elucidating complex innovation theories, with limited reference to how such theories relate and apply in real-world innovation business situations. This book, titled "From Telegraph to AI: Innovation Strategies and Case Studies", solves such a problem. Starting from Marconi's days of revolutionary telegraph invention, William Armstrong's first hydroelectric power invention, Wright Brothers' first aircraft invention, and Charles Babbage's first analytical computer to today's disruptive Tesla electric cars, Mark Zuckerberg's social media invention, 5G, AI and machine learning technologies, the book intertwines the presentation of fundamental innovation theories with practical innovation cases to improve the understanding of innovation as a subject. Though recommended for all academic disciplines, the book can also be read for leisure.
Autorenporträt
Okanga is the Professor of Innovation Strategy as well as the Associate Researcher for Innovation Strategy at The Business School, Edinburgh Napier University, Scotland. Okanga is also the visiting adjunct Professor for Innovation Strategy at the University of Johannesburg-South Africa.