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What does it take to become an effective executive? Anyone with that dream goal will want to know the answers to the six questions around which this book is organized: Who are you? What's your strategic story? Can you sell your story? Can you organize to help not hinder? Are you a Change Master? Can you transform intangible asset pools into tangible financial results? For easy apprehension, this unusual volume presents 140 concepts, one per short chapter each with an explanation, examples, visual diagrams, and challenging questions. Participants in 200+ three to five day seminars worldwide (US, Canada, Europe, Africa, Asia, South America and the Middle East) have been energized by these concepts and their applications to their careers and personal lives.