Fundamentals of Marketing - Baines, Paul (University of Leicester); Whitehouse, Sophie (King's College London); Antonetti, Paolo (EDHEC Business School)
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Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

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Produktbeschreibung
Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
Autorenporträt
Paul Baines is Professor of Political Marketing and Head of Executive Education at University of Leicester School of Business. Sophie Whitehouse is a Lecturer in Marketing (Education) at King's Business School, King's College London, where she leads modules on marketing principles. Paolo Antonetti is Professor of Marketing at EDHEC Business School (France). Sara Rosengren is Professor of Business Administration (Marketing) and holder of the Ica Retailers' Chair in Business Administration at the Stockholm School of Economics where she also heads the school's Center for Retailing.