Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.
Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.
Courtney Chrimes is Lecturer of Digital Fashion Marketing in the Department of Materials, The University of Manchester, UK. Rosy Boardman is Reader of Fashion Business in the Department of Materials, The University of Manchester, UK. T C Melewar is Professor of Marketing and Strategy in the Business School, Middlesex University London, UK. Charles Dennis is Professor of Digital Marketing in the Newcastle University Business School, Newcastle University, UK.
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