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"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." - Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist
Twelve timeless principles for building a business, from the founders of Beekman 1802.
Have you ever wanted to create a business that's not only good but great? Have you ever felt as though you're destined to do something bigger and more significant with your life? If so, you should know that you don't need millions in funding, a marketing department, or influencer status.
If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802.
Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them-the "greatest of all time" principles for good living that can also be used as a foundation for any business.
In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.
Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can't do without.
Twelve timeless principles for building a business, from the founders of Beekman 1802.
Have you ever wanted to create a business that's not only good but great? Have you ever felt as though you're destined to do something bigger and more significant with your life? If so, you should know that you don't need millions in funding, a marketing department, or influencer status.
If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802.
Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them-the "greatest of all time" principles for good living that can also be used as a foundation for any business.
In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.
Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can't do without.
"An inspirational work on management strategies that stress kindness and caring over growth. Highly recommended." - Library Journal Starred Review
"vulnerable and informative" "Readers...will find plenty of solid tips." - Publisher's Weekly
Advance Praise for G.O.A.T. Wisdom:
"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." - Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist
"Very few brands have the depth of commitment and humanity that Beekman 1802 has-and that's how you build brand loyalty and inspire brand advocacy." - Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty; President, Keys Soulcare
"In G.O.A.T. Wisdom, Ridge and Kilmer-Purcell share the twelve guiding principles that helped them turn a small goat farm into a phenomenally successful business. Rooted in kindness, authenticity, and community, the lessons show that success comes from hard work and staying true to the values that matter." - Dave Kimbell, former CEO, Ulta Beauty
"Knowing who you are is more important than what you do. Beekman 1802 uses this ethos as a blueprint for everything else. Building a brand this way encourages trust and advocacy from the community that lasts beyond any product drop or trend while fostering a positive environment for its workforce and business partners." - Tarang Amin, Chairman and CEO, e.l.f. Beauty
"G.O.A.T. Wisdom may be the most practical, most commonsense business book you'll ever read. You'll be both entertained and enlightened, picking up strategies that fueled Beekman 1802's success and learning how to avoid the mistakes its two founders made along the way. Highly recommended!" - Pamela N. Danziger, founder, Unity Marketing; author, Meet the Henrys: The Millennials That Matter Most for Luxury Brands; and coauthor, The Corporateneur Plan
"vulnerable and informative" "Readers...will find plenty of solid tips." - Publisher's Weekly
Advance Praise for G.O.A.T. Wisdom:
"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." - Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist
"Very few brands have the depth of commitment and humanity that Beekman 1802 has-and that's how you build brand loyalty and inspire brand advocacy." - Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty; President, Keys Soulcare
"In G.O.A.T. Wisdom, Ridge and Kilmer-Purcell share the twelve guiding principles that helped them turn a small goat farm into a phenomenally successful business. Rooted in kindness, authenticity, and community, the lessons show that success comes from hard work and staying true to the values that matter." - Dave Kimbell, former CEO, Ulta Beauty
"Knowing who you are is more important than what you do. Beekman 1802 uses this ethos as a blueprint for everything else. Building a brand this way encourages trust and advocacy from the community that lasts beyond any product drop or trend while fostering a positive environment for its workforce and business partners." - Tarang Amin, Chairman and CEO, e.l.f. Beauty
"G.O.A.T. Wisdom may be the most practical, most commonsense business book you'll ever read. You'll be both entertained and enlightened, picking up strategies that fueled Beekman 1802's success and learning how to avoid the mistakes its two founders made along the way. Highly recommended!" - Pamela N. Danziger, founder, Unity Marketing; author, Meet the Henrys: The Millennials That Matter Most for Luxury Brands; and coauthor, The Corporateneur Plan