Gamechangers and Rainmakers - Stubley, David
20,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
10 °P sammeln
  • Broschiertes Buch

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sportâ s top events and overseas investors buying football clubs, this book traces the money trail.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sportâ s top events and overseas investors buying football clubs, this book traces the money trail.
Autorenporträt
David Stubley spent the first decade of his career working in television at ITV and Channel 4. The last 25 years have been spent advising some of the world's top brands and leading sports properties on how to unlock commercial value from sports marketing. He has helped negotiate more than $1bn of commercial deals with the likes of FIFA, UEFA, F1 and the Olympics. He serves on the board of multiple sport and media companies.