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The work presented here is a doctoral thesis that seeks to demonstrate that, in order to successfully implement and obtain the recognition seal of a Geographical Indication (GI), it is necessary for the actors to have a significant reserve of social capital. Obtaining the GI seal can have positive spillover effects, such as promoting sustainable territorial development and improving the quality of life of communities. GI as a seal of recognition of the quality of certain products and/or services (in the case of Brazilian legislation) gained prominence in Europe from the 18th century onwards, when specific legislation was created for the recognition and protection of products and regions. In the mid-20th century, they began to be used as a strategic and political tool for the protection of European products. In Latin America, discussion on the subject is relatively recent, but it has been gaining prominence, especially since the recognition of products that embody the appreciationof culture and tradition, such as artisanal cachaça from Paraty in southern Rio de Janeiro, Brazil, and artisanal salami from Colonia Caroya in Argentina.