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Aim for the Heart, Beautiful Ladies! With these words and their accompanying illustration, George Barbier winked at the fashions and amusements of the Roaring Twenties. Barbier was a leading commercial artist of the early 20th century, his work a bridge between the organic Art Nouveau style and the more streamlined Art Deco. He was a tastemaker who, in addition to costumes and sets for stage and film, created haute couture fashion plates for popular Parisian magazines such as Journal des dames et des modes and Gazette du bon ton, for which he also wrote. Some of his most influential artwork hails from the album Le Bonheur du Jour ou Les Grâces à la Mode, for which he was both author and artist. Two of its pochoir line engravings are included in this notecard assortment.