Donald P. Green, Alan S. Gerber

Get Out the Vote

How to Increase Voter Turnout

• Broschiertes Buch

Produktbeschreibung

In this expanded and updated edition, Donald Green and Alan Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to ""relational organizing"".

Produktdetails

• Verlag: Rowman & Littlefield
• Fourth Edition
• Seitenzahl: 254
• Erscheinungstermin: 27. August 2019
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 402g
• ISBN-13: 9780815736936
• ISBN-10: 0815736932
• Artikelnr.: 53482120

Autorenporträt

By Donald P. Green and Alan S. Gerber

Inhaltsangabe

Contents:
Preface
1. Introduction: Why Voter Mobilization Matters
2. Evidence versus Received Wisdom
3. Door-to-Door Canvassing
4. Leaflets and Signage
5. Direct Mail
6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
7. Electronic Mail, Social Media, and Text Messaging
8. Using Events to Draw Voters to the Polls
9. Using Mass Media to Mobilize Voters
10. Voter Registration and Voter Turnout
11. Strategies for Effective Messaging
12. What Works, What Doesn't, and What's Next
Appendixes
A. Meta-Analysis of Door-to-Door Canvassing Experiments
B. Meta-Analysis of Direct Mail Experiments
C. Meta-Analysis of Phone-Call Experiments
Notes
Index