Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum.
Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum.
Preface 1. Introduction: Why Voter Mobilization Matters 2. Evidence versus Received Wisdom 3. Door-to-Door Canvassing 4. Leaflets and Signage 5. Direct Mail 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 7. Electronic Mail, Social Media, and Text Messaging 8. Using Events to Draw Voters to the Polls 9. Using Mass Media to Mobilize Voters 10. Voter Registration and Voter Turnout 11. Strategies for Effective Messaging 12. What Works, What Doesn't, and What's Next Appendixes A Meta-Analysis of Door-to-Door Canvassing Experiments B Meta-Analysis of Direct Mail Experiments C Meta-Analysis of Phone-Call Experiments Notes Index About the Authors
Preface 1. Introduction: Why Voter Mobilization Matters 2. Evidence versus Received Wisdom 3. Door-to-Door Canvassing 4. Leaflets and Signage 5. Direct Mail 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 7. Electronic Mail, Social Media, and Text Messaging 8. Using Events to Draw Voters to the Polls 9. Using Mass Media to Mobilize Voters 10. Voter Registration and Voter Turnout 11. Strategies for Effective Messaging 12. What Works, What Doesn't, and What's Next Appendixes A Meta-Analysis of Door-to-Door Canvassing Experiments B Meta-Analysis of Direct Mail Experiments C Meta-Analysis of Phone-Call Experiments Notes Index About the Authors
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