Barry Maher

Getting the Most from Your Yellow Pages Advertising

Maximum Profit at Minimum Cost

• Broschiertes Buch

Produktbeschreibung

The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. . How much should I be spending? . What kind of ads should I have? . How big should those ads be? . What headings should I be under? . What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program for developing ads that get the call-even when surrounded by page after page of ads all selling the same thing. As TIME magazine says, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. [He's] easily the most widely respected consultant, speaker, writer on the subject."

Produktdetails

• Verlag: Barry Maher & Associates
• Seitenzahl: 300
• Erscheinungstermin: 25. Juli 2006
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 426g
• ISBN-13: 9780978732103
• ISBN-10: 0978732103
• Artikelnr.: 21869905

Autorenporträt

Barry Maher is a product of four years at the University of Notre Dame, an hour and a half at the Graduate Journalism Program at U.C. Berkeley, and five befuddled weeks at Burger King's Whopper College. In his misspent youth, his non-fiction appeared in perhaps a hundred different publications and, in order to eat, he held nearly that many different jobs. Sometimes he lived on the beach. Not in a house on the beach. On the beach. With the sand and the seagulls. After a sentence with a Fortune 100 company, he started speaking professionally. He told stories to audiences across the country and around the world: his client list a Who's Who of multi-national corporations and large associations. Eventually, that led to the Slightly Off-Kilter syndicated newspaper column. You may have seen Barry on The Today Show, CNN or CNBC and he's been featured in publications ranging from The New York Times, USA Today and The Wall Street Journal to, his persona favorite, Funeral Service Insider. On the downside, Barry's also been incarcerated twice. Once for not making a left hand turn out of a left hand turn lane, and once for aiding and abetting a loiterer. He's deeply repentant.