Ralph L. Keeney (North Carolina Duke University)

Give Yourself a Nudge

Helping Smart People Make Smarter Personal and Business Decisions

• Broschiertes Buch

Produktbeschreibung

Decision-making is the best way to actively improve anything in your personal and professional life, or in any business or organization. This book presents and illustrates several fundamental ideas and offers procedures that nudge you to improve your decision-making skills and guide you to make smarter decisions.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 274
• Erscheinungstermin: 23. April 2020
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 414g
• ISBN-13: 9781108715621
• ISBN-10: 1108715621
• Artikelnr.: 58342898

Autorenporträt

Ralph L. Keeney is Professor Emeritus at the Fuqua School of Business of Duke University, USA. Throughout his career, he has been a professor and consultant on making important decisions for policy makers, businesses, and individuals. He received his Ph.D. from Massachusetts Institute of Technology, is a member of the US National Academy of Engineering, and the author or co-author of several books, including Smart Choices: A Practical Guide to Making Better Decisions (with John S. Hammond and Howard Raiffa, 2015), Value-Focused Thinking: A Path to Creative Decision Making (1992), and Decisions with Multiple Objectives (with Howard Raiffa, Cambridge, 1993).

Inhaltsangabe

1. Nudge yourself to make better decisions; 2. Your decisions and your life; 3. Making value-focused decisions; 4. Defining your decision; 5. Identifying your values; 6. Creating alternatives; 7. Identifying decision opportunities; 8. Obtaining authorization to select alternatives controlled by others; 9. Becoming a value-focused decision-maker; 10. Enhancing the quality of your life; 11. Useful perspectives on decision-making; Appendix. Evaluating alternatives and making a decision.

Rezensionen

'Even though people make hundreds of choices each day, they rarely consider how to improve their decision-making skills. A good place to start is to read Ralph Keeney's new book, which is chock-full of wisdom, stories, and highly practical advice. By the time you finish it, you will have the author whispering in your ear the next time you face a big decision.' Richard H. Thaler, University of Chicago, co-author of Nudge, and winner of the 2017 Nobel Prize in Economic Sciences