Global Advertising in a Global Culture - Gould, Thomas H. P.
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Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

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Produktbeschreibung
Gould explores the commerical and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
Autorenporträt
Thomas H.P. Gould is associate professor of Mass Communications at Kansas State University.