Global Business - Peng, Mike
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Discover success in global business today with Peng's "Global Business," 6th Edition. Cases from experts from around the world examine how companies are navigating the ups and downs of the global economy. The Career feature in Integrative Cases demonstrates how previous global business students have embarked on their careers worldwide. Even a less global world presents opportunities for people with a global mindset. Skills that handle the complexity of geopolitics, risk management, tariffs, trade compliance, supply chain reorganization and stakeholder management have become valuable on the job…mehr

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Produktbeschreibung
Discover success in global business today with Peng's "Global Business," 6th Edition. Cases from experts from around the world examine how companies are navigating the ups and downs of the global economy. The Career feature in Integrative Cases demonstrates how previous global business students have embarked on their careers worldwide. Even a less global world presents opportunities for people with a global mindset. Skills that handle the complexity of geopolitics, risk management, tariffs, trade compliance, supply chain reorganization and stakeholder management have become valuable on the job market. Many companies are beefing up expertise in these areas. Digitalization has opened up new entrepreneurial opportunities to be gig workers, freelancers and global influencers. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in many careers.
Autorenporträt
Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Currently, he is serving as President of AAOM. Dr. Peng holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. With more than 180 articles and five books, he is one of the most prolific and influential scholars in global business. With over 69,000 Google citations and an H-index of 103, Dr. Peng is today's most cited and research-active international business textbook author. He is ranked #1 in global strategy, #3 in international business and #9 in strategic management in the world -- according to Google Scholar citations (as of September 1, 2025). His textbooks are worldwide market leaders that have been translated into Chinese, Portuguese and Spanish. Dr. Peng's consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, Texas Instruments, UK Government Office for Science and The World Bank.