Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Chapter 01: Introduction and background to marketing; Chapter 02: Marketing and globalization; Chapter 03: Theory and practice in the global marketplace; Chapter 04: Culture and the global marketplace; Chapter 05: Global communications; Chapter 06: Global brands; Chapter 07: Cultural convergence consumption in the global marketplace; Chapter 08: Cultural divergence consumption in the global marketplace; Chapter 09: Ethics in the global marketplace; Chapter 10: Production and the global marketplace; Chapter 11: Consumption at the top and bottom of the pyramid;
Chapter 01: Introduction and background to marketing; Chapter 02: Marketing and globalization; Chapter 03: Theory and practice in the global marketplace; Chapter 04: Culture and the global marketplace; Chapter 05: Global communications; Chapter 06: Global brands; Chapter 07: Cultural convergence consumption in the global marketplace; Chapter 08: Cultural divergence consumption in the global marketplace; Chapter 09: Ethics in the global marketplace; Chapter 10: Production and the global marketplace; Chapter 11: Consumption at the top and bottom of the pyramid;
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