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Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.

Produktbeschreibung
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.
Autorenporträt
Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events, with audiences ranging in size from 50 to 16,000. His the previous books include Endless Referrals and the bestseller The Go-Giver(coauthored with John David Mann)
Rezensionen
Use the approach in this book and you will not only sell more, you will also lead a rich and joyous life. It works! Spencer Johnson, author of Who Moved My Cheese?