Go-to-Market Strategies for Women Entrepreneurs

Herausgeber: Crittenden, Victoria L.

• Gebundenes Buch

Produktbeschreibung

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 312
• Erscheinungstermin: 6. September 2019
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 605g
• ISBN-13: 9781789732900
• ISBN-10: 1789732905
• Artikelnr.: 55903674

Autorenporträt

Victoria L. Crittenden is Professor of Marketing at Babson College. Her research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, and Journal of Business Research. In 2015, she co-edited Evolving Entrepreneurial Education: Innovation in the Babson Classroom.