Notes on Style vii Acknowledgments ix Introduction: Calendar Art as an Object of Knowledge 1 Part 1. Genealogy 1. Vernacularizing Capitalism: Sivakasi and Its Circuits 31 2. When the Gods Go to Market 77 3. Naturalizing the Popular 115 Part 2. Economy 4. The Sacred Icon in the Age of the Work of Art and Mechanical Reproduction 171 5. The Circulation of Images and the Embodiment of Value 217 Part 3. Efficacy 6. The Efficacious Image and the Sacralization of Modernity 269 7. Flexing the Canon 315 Conclusion 355 Notes 375 Works Cited 409 Index 427
Notes on Style vii Acknowledgments ix Introduction: Calendar Art as an Object of Knowledge 1 Part 1. Genealogy 1. Vernacularizing Capitalism: Sivakasi and Its Circuits 31 2. When the Gods Go to Market 77 3. Naturalizing the Popular 115 Part 2. Economy 4. The Sacred Icon in the Age of the Work of Art and Mechanical Reproduction 171 5. The Circulation of Images and the Embodiment of Value 217 Part 3. Efficacy 6. The Efficacious Image and the Sacralization of Modernity 269 7. Flexing the Canon 315 Conclusion 355 Notes 375 Works Cited 409 Index 427
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