Jeffrey L. Buller, Dianne M. Reeves

Going for the Gold

How to Become a World-Class Academic Fundraiser

• Broschiertes Buch

Produktbeschreibung

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 156
• Erscheinungstermin: 7. November 2016
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 237g
• ISBN-13: 9781475831566
• ISBN-10: 1475831560
• Artikelnr.: 45466441

Autorenporträt

Jeffrey L. Buller is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services. The author of more than twenty books on academic leadership, Buller works internationally to provide training and development programs to colleges and universities of all kinds.

Inhaltsangabe

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Dedication
Introduction
Chapter 1: An Introduction to Academic Fundraising
Chapter 2: Ethical Issues in Fundraising
Chapter 3: Why One Size Does Not Fit All
Chapter 4: The SPORT of Giving and the ACID Test
Chapter 5: Raising Awareness, Not Just Money
Chapter 6: Listening to and Telling Stories
Appendix A: Finding, Hiring, and Evaluating a Development Officer
Appendix B: AFP Code of Ethical Principles and Standards of Professional
Practice
Appendix C: Donor Bill of Rights
Appendix D: Training at Your Institution
About the Authors