In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.
In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.
Andrew Benett is Global CEO of marketing communications agency Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide. In 2009, Andrew was named to Crain's New York Business's "40 Under 40." Cavas Gobhai, former CEO of Synectics, is a leading business consultant specializing in strategy and innovation for senior management teams. Over thirty-plus years, he has worked with more than one hundred leading U.S. and international organizations, including Kraft, Coca-Cola, and Bayer. Ann O'Reilly is content director of Euro RSCG Worldwide's Knowledge Exchange. She is co-author of The Future of Men (Palgrave 2005) and Buzz (2003). Greg Welch is global leader for the Consumer Goods & Services Practice at executive search firm Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart's annual CMO Summit and Marketing Officer Practice.
Inhaltsangabe
PART I: THE CONSUMER AND THE COMPANY OF THE FUTURE Rethinking the Role of the Corporation Welcome to the Consumer Republic Four Cornerstones of the Corporate Brand of the Future PART II: REINVENTING CORPORATE CULTURE The Conscious Corporate Brand and the Rewards of Reputation What It Takes to Be a Leader of Tomorrow Creating a Culture to Engage the Talent of Tomorrow Creating Effective Brand Messengers in a Second-Opinion Society PART III: ACCELERATING THE MOMENTUM OF THE CORPORATE BRAND Vision, Shmision - Getting Real with a Useful Statement of Direction Living the USOD: Embedding and Sustaining It Maximizing Tomorrow's Brand Value by Living Clear Values Today
PART I: THE CONSUMER AND THE COMPANY OF THE FUTURE Rethinking the Role of the Corporation Welcome to the Consumer Republic Four Cornerstones of the Corporate Brand of the Future PART II: REINVENTING CORPORATE CULTURE The Conscious Corporate Brand and the Rewards of Reputation What It Takes to Be a Leader of Tomorrow Creating a Culture to Engage the Talent of Tomorrow Creating Effective Brand Messengers in a Second-Opinion Society PART III: ACCELERATING THE MOMENTUM OF THE CORPORATE BRAND Vision, Shmision - Getting Real with a Useful Statement of Direction Living the USOD: Embedding and Sustaining It Maximizing Tomorrow's Brand Value by Living Clear Values Today
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
