Googled - Auletta, Ken
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GOOGLED is being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future. It is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews with the company's founders and executives and also interviewed those in media who are struggling to keep their heads above water. Auletta reveals how the media industry is being redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets.…mehr

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Produktbeschreibung
GOOGLED is being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future. It is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews with the company's founders and executives and also interviewed those in media who are struggling to keep their heads above water. Auletta reveals how the media industry is being redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets.
Autorenporträt
Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.