Tryfon Bampilis

Greek Whisky

The Localization of a Global Commodity

• Gebundenes Buch

Produktbeschreibung

An explanation of the social life of Scotch in Greece via the Greek culture industry, Athenian nightlife and North Aegean drinking habits An analysis of how Scotch has been championed as a "local" symbol in 2 widely different regions of Greece An illustration of how Scotch has become associated with modernity, popular music and culture

Produktdetails

• Verlag: Berghahn Books
• Seitenzahl: 248
• Erscheinungstermin: 15. April 2013
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 515g
• ISBN-13: 9780857458773
• ISBN-10: 0857458779
• Artikelnr.: 39318597

Autorenporträt

Tryfon Bampilis has taught cultural anthropology at the University of Amsterdam (UvA) and the University of Bayreuth, and he has served as scientific advisor of the Netherlands Institute in Athens (NIA). He is coeditor of Social Matter(s): Recent Approaches to Materiality (2013, in press) and is currently researching the rise of the far right in Greece in relation to the economic crisis, diversity, and immigration as a visiting fellow of the University of Oxford.

Inhaltsangabe

Acknowledgments
List of Displayed Matter
Note on transliteration
Preface
Introduction: The social life of whisky
Chapter 1. The imported spirits industry in Greece
Chapter 2. Dreams of modernity: Imagining the consumption of whisky during
the golden age of Greek cinema
Chapter 3. "Keep walking": whisky marketing and the Imaginary of "scale
making" in advertising
Chapter 4. The social life of whisky in Athens. Popular style, night
entertainment and bouzoukia with live Greek popular music
Chapter 5. The location of whisky in the North Aegean
Conclusion: Trajectories of Scotch whisky, realms of localization
References