Green Marketing in Emerging Markets

Strategic and Operational Perspectives
Herausgeber: Mukonza, Chipo; Kirgiz, Ayça Can; Mogaji, Emmanuel; Adisa, Isaiah; Adeola, Ogechi; Hinson, Robert E.

• Broschiertes Buch

Produktdetails

• Verlag: Springer / Springer International Publishing AG
• Seitenzahl: 312
• Erscheinungstermin: 19. August 2022
• Englisch
• Abmessung: 210mm x 148mm x 17mm
• Gewicht: 406g
• ISBN-13: 9783030740672
• ISBN-10: 3030740676
• Artikelnr.: 64388324

Autorenporträt

Chipo Mukonza is a  Lecturer at the Tshwane University of Technology in Polokwane, South Africa.   Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.  Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom. Ayça Can K¿rg¿z is an Associate Professor at the Istanbul Kent University, Turkey. 

Inhaltsangabe

Chapter 1: Green Business Practices in Emerging Economies.
 Chapter 2: Green Marketing: A Conceptual Overview.
 Chapter 3: Green Product Management.
 Chapter 4:  Green Integrated Marketing Communications.
 Chapter 5: Green Branding.
 Chapter 6: Greenwashing.
 Chapter 7: Planning in Green Marketing.
 Chapter 8: Green Human Resources Management.
 Chapter 9: Green Distribution Management.
 Chapter 10: Green Positioning.
 Chapter 11: Project Management in Green Marketing.
 Chapter 12: Opportunities and  Challenges  for Green Marketing.
 Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.