Greenwashing Strategies - Varela, Danilson Mascarenhas;Reinaldo, Hugo Osvaldo Acosta;Varela, Ednilson Mascarenhas
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A genuine global awareness, free from practices that are harmful to consumers, is fundamental to the process of preserving the ecosystem and human heritage, promoting consumer rights and building an economically prosperous, socially just and environmentally sound society. Therefore, analysing business practices with regard to the environment, with a view to identifying greenwashing practices, can contribute to improving the relationship between manufacturers and consumers.

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Produktbeschreibung
A genuine global awareness, free from practices that are harmful to consumers, is fundamental to the process of preserving the ecosystem and human heritage, promoting consumer rights and building an economically prosperous, socially just and environmentally sound society. Therefore, analysing business practices with regard to the environment, with a view to identifying greenwashing practices, can contribute to improving the relationship between manufacturers and consumers.
Autorenporträt
PhD candidate in Tropical Knowledge and Management at NOVA School of Business and Economics. Master's degree in Economics from the Federal University of Ceará (MAER-UFC). Bachelor's degree in Business Administration from the Federal University of Ceará. Experience in foreign trade, management, and public finance.