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Transformation efforts often fail not because organizations lack strategy, but because they underestimate the human element. Guiding Transformation explores how to lead change that lasts by focusing on the people at the heart of the process.
Written by an experienced transformation and communication consultant, this book offers a hands-on guide for shaping complex change with empathy, structure, and purpose. With a blend of practical methods, real-world examples, and actionable tools, it shows how strong leadership and transparent communication can turn resistance into momentum.
You ll
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Produktbeschreibung
Transformation efforts often fail not because organizations lack strategy, but because they underestimate the human element. Guiding Transformation explores how to lead change that lasts by focusing on the people at the heart of the process.

Written by an experienced transformation and communication consultant, this book offers a hands-on guide for shaping complex change with empathy, structure, and purpose. With a blend of practical methods, real-world examples, and actionable tools, it shows how strong leadership and transparent communication can turn resistance into momentum.

You ll learn how to create trust, foster psychological safety, and tell authentic stories that resonate during times of upheaval. Whether you're managing organizational redesign, digital evolution, or cultural renewal, this book helps you build the conditions for meaningful change.

Autorenporträt
Andrea Montua ist Inhaberin von MontuaPartner Communications, einer Agentur für Interne Kommunikation & Change aus Hamburg. Seit 2004 begleitet sie gemeinsam mit ihrem Team mittelständische Unternehmen und Konzerne im deutschsprachigen Raum beim Aufbau und der Optimierung interner Kommunikationsstrukturen und setzt die Maßnahmen um. Andrea Montua ist studierte Diplom-Kauffrau, Führungskräftetrainerin und seit mehr als 20 Jahren überzeugte Kommunikatorin.