Eitan D. Hersh

Hacking the Electorate

• Broschiertes Buch

Produktbeschreibung

"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build"--

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 272
• Erscheinungstermin: 3. Juli 2017
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 399g
• ISBN-13: 9781107501164
• ISBN-10: 1107501164
• Artikelnr.: 41887295

Autorenporträt

Eitan Hersh is an Assistant Professor of Political Science at Yale University. His research has been published in journals such as the Proceedings of the National Academy of Sciences and the Journal of Politics, as well as featured in news outlets such as PBS NewsHour, the Associated Press, and the Washington Post. Hersh has served as an expert consultant in several election-related court cases.

Inhaltsangabe

1. Introduction, 2. The perceived voter model
3. The policy roots of elite perceptions
4. Campaign perceptions quantified
5. The perceived partisan
6. The public code of racialized electioneering
7. Persuadable voters in the eyes of the persuaders
8. Voters perceived in social networks and consumer files
9. Conclusion
10. Appendices.