Handbook of Media Audiences
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As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and…mehr

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Produktbeschreibung
As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

Details the study of audiences and how it is changing in relation to digital media
Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
Argues that the field works best by identifying particular audience problems and applying the best theories and research methods available to solving them
Includes contributions from some of the most outstanding international scholars in the field
Autorenporträt
Terry is a pastor serving in the southern suburbs of Perth, Western Australia, having worked in education both in the UK and Perth. Terry has been involved in Christian ministry in many ways over the years from teaching to evangelism and from music ministry to pastoral care. Terry and Sue moved to Australia in 2003 from the UK. Today they have two grown-up children both married, and four grandchildren. Terry started writing in 2003 when he had an idea for a Christian novel with an adventure involving time travel. He self-published and sold a few hundred copies to friends and family. While studying for a Masters degree at Bible College, his passion for writing was re-ignited. In Jan 2021, Terry published 'Looking Back to Move Forward: embracing setbacks for greater fruitfulness' with Kharis Publishing, a Christian non-fiction book designed to encourage those facing disappointment or failure. Terry writes a popular weekly blog at terrynightingale.com called '4-minute devotions', short Bible-centred messages for the busy Christian on the go. At the time of writing, he has over 1700 subscribers.
Rezensionen
"This book offers helpful background readings for media research courses. Summing Up: Recommended. Graduate students and above." (Choice, 1 November 2011)