This ground-breaking book offers an in-depth exploration of the multifaceted nature of politeness and impoliteness in Persian, shedding light on how these communicative strategies are deeply woven into the sociocultural fabric of Iranian society. Anchored in rigorous scholarship, it examines the ways in which Persian speakers manage face, navigate social hierarchies, and express solidarity or dissent through language. From the ritualized and often paradoxical practice of ta arof to subtle pragmatic cues that signal respect, resistance, or relational alignment, the chapters reveal how…mehr
This ground-breaking book offers an in-depth exploration of the multifaceted nature of politeness and impoliteness in Persian, shedding light on how these communicative strategies are deeply woven into the sociocultural fabric of Iranian society. Anchored in rigorous scholarship, it examines the ways in which Persian speakers manage face, navigate social hierarchies, and express solidarity or dissent through language. From the ritualized and often paradoxical practice of ta arof to subtle pragmatic cues that signal respect, resistance, or relational alignment, the chapters reveal how linguistic behavior reflects broader cultural values and social expectations. Bringing together leading scholars and experienced practitioners in the fields of pragmatics, sociolinguistics, and cultural studies, the volume offers a rich interdisciplinary perspective on Persian interactional norms. It investigates both everyday exchanges and institutional discourse, highlighting the dynamic interplay between language, identity, and power. By situating Persian politeness phenomena within a global framework, the book challenges Western-centric models and contributes to a more inclusive understanding of linguistic etiquette and interpersonal communication. It is an essential resource for scholars, educators, and students in the fields of pragmatics, sociolinguistics, anthropology, and cultural linguistics, in particular those interested in the politeness features of non-Western languages and the cultural dimensions of discourse.
Mohammad Hossein Keshavarz is Professor of Applied Linguistics and Head of ELT Department at Girne American University in North Cyprus. He holds an MA in Applied Linguistics and TEFL from Ohio University, USA, and a PhD in Applied Linguistics from the University of Wales, UK. He has published extensively in peer-reviewed international journals, including Pragmatics and Society, International Journal of Applied Linguistics, Language in Society, International Journal of Bilingualism, Contrastive Pragmatics, WORD, English for Academic Purposes, Journal of Psycholinguistic Research, Communication Disorders Quarterly, International Journal of Bilingual Education and Bilingualism, Reading in a Foreign Language, Educational Research, and TESOL Journal. He has also authored or co-authored over twenty academic books in English. His recently published books include: The Handbook of Persian Carpets: Cultural and Semiotic Perspectives (Springer Nature, 2025), Trends in Persian Language, Literature, and Pedagogy (Springer Nature, 2025), A New Analytical Model of Cultural Linguistics (Cambridge Scholars, 2023), and Parse Two-Volume Bilingual Dictionary (Rahnama Press, 2023). His research interests span Sociolinguistics, Pragmatics, Cultural Linguistics, First and Second Language Acquisition, and Semiotics.
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