Harnessing the Twittersphere: Mining Tweets to Understand Business Responses to Disruptions - Sheena
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Disruption Selection: Choose a specific disruption to focus on, such as a recent economic crisis, a major technological innovation, or a significant shift in consumer preferences. Keyword Identification: Identify relevant keywords and hashtags associated with the chosen disruption. This could include the name of the event, industry-specific terms, and brand mentions of key companies involved. Data Collection Tools: Utilize Twitter's search functionalities or employ social media listening tools to collect tweets containing the identified keywords and hashtags. Define a timeframe for data…mehr

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Produktbeschreibung
Disruption Selection: Choose a specific disruption to focus on, such as a recent economic crisis, a major technological innovation, or a significant shift in consumer preferences. Keyword Identification: Identify relevant keywords and hashtags associated with the chosen disruption. This could include the name of the event, industry-specific terms, and brand mentions of key companies involved. Data Collection Tools: Utilize Twitter's search functionalities or employ social media listening tools to collect tweets containing the identified keywords and hashtags. Define a timeframe for data collection, encompassing the period before, during, and after the disruption. Data Preprocessing: Clean and pre-process the collected data. This may involve removing irrelevant tweets, correcting typos, and standardizing language. Sentiment Analysis: Apply sentiment analysis techniques to gauge the emotional tone of the tweets. This can reveal whether companies are communicating with a sense of urgency, optimism, or negativity in response to the disruption. Topic Modeling: Employ topic modeling algorithms to identify recurring themes within the tweets. This can help uncover the key communication strategies and priorities adopted by businesses during the disruption.
Autorenporträt
Professor Sheena is a leading authority in the field of social media data analysis and its application to business strategy. Her pioneering research focuses on harnessing the power of platforms like Twitter to gain real-time insights into consumer behavior, brand perception, and market trends. Professor Sheena's expertise lies at the intersection of business resilience and disruption management. Through her work, she empowers organizations to navigate periods of significant change by leveraging the vast trove of information available on social media. In her book, "The Power of Tweets: Using Social Media Data to Understand Business Resilience in a Disrupted World," Professor Sheena equips readers with the tools and knowledge required to turn social media data into actionable intelligence. This vital resource empowers businesses to not only weather disruption but also emerge stronger and more adaptable. Professor Sheena's extensive experience extends beyond academia. She is a sought-after consultant who has partnered with numerous Fortune 500 companies, helping them develop data-driven strategies for success in today's dynamic business landscape.