The Harvard Business Review Paperback Seriesis designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.…mehr
The Harvard Business Review Paperback Seriesis designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.
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Autorenporträt
Michael E. Porter ist Professor für Betriebswirtschaft an der Harvard Business School. Er ist Autor der BuchtitelWettbewerbsstrategie. Methoden zur Analyse von Branchen und Konkurrenten, Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten und Nationale Wettbewerbsvorteile. Erfolgreich konkurrieren auf dem Werltmarkt.
Inhaltsangabe
Strategy and the Internet by Michael Porter "Strategic Stories: How 3M is Rewriting Business Planning" "Having Trouble with Your Strategy? Then Map It" by Robert Kaplan and David Norton "Strategy as Simple Rules" by Kathy Eisenhardt and Don Sull "How Financial Engineering Can Advance Corporate Strategy" by Peter Tufano "Transforming Corner Office Strategy in Frontline Action" by Orit Gadiesh and James Gilbert "Where Value Lives in a Networked World" by Mohanbir Sawhney and Deval Parikh "The Super Efficient Company" by Michael Hammer
Strategy and the Internet by Michael Porter "Strategic Stories: How 3M is Rewriting Business Planning" "Having Trouble with Your Strategy? Then Map It" by Robert Kaplan and David Norton "Strategy as Simple Rules" by Kathy Eisenhardt and Don Sull "How Financial Engineering Can Advance Corporate Strategy" by Peter Tufano "Transforming Corner Office Strategy in Frontline Action" by Orit Gadiesh and James Gilbert "Where Value Lives in a Networked World" by Mohanbir Sawhney and Deval Parikh "The Super Efficient Company" by Michael Hammer
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