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The Harvard Business Review Paperback Seriesis designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.…mehr

Produktbeschreibung
The Harvard Business Review Paperback Seriesis designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.
Autorenporträt
Michael E. Porter ist Professor für Betriebswirtschaft an der Harvard Business School. Er ist Autor der BuchtitelWettbewerbsstrategie. Methoden zur Analyse von Branchen und Konkurrenten, Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten und Nationale Wettbewerbsvorteile. Erfolgreich konkurrieren auf dem Werltmarkt.