The advice and strategies you need to rethink your business model. It takes more than a good product to keep a company successful, it takes a strong business model. In good times and bad, in established corporations and new startups, it's critically important to know when and how to innovate your business model. This collection of HBR articles shows you how to plan and execute transformational growth in your business.
The advice and strategies you need to rethink your business model. It takes more than a good product to keep a company successful, it takes a strong business model. In good times and bad, in established corporations and new startups, it's critically important to know when and how to innovate your business model. This collection of HBR articles shows you how to plan and execute transformational growth in your business.
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Autorenporträt
Joan Magretta lebt als Autorin und Beraterin in Cambridge, USA. Von 1995 bis 1999 war sie leite Redakteurin bei der führenden internationalen Zeitschrift für Management, der Harvard Business Review. Dort lernte sie die relevanten Managementideen aus erster Hand kennen. 1998 gewann sie den McKinsey Award für den besten Managementartikel des Jahres.
Inhaltsangabe
Why Business Models Matter Joan Magretta Disruptive Technologies: Catching the Wave Joseph L. Bower, Clayton M. Christensen Reinventing Your Business Model Mark W. Johnson, Clayton M. Christensen, Henning Kagermann Building Breakthrough Businesses Within Organizations Vijay Govindarajan, Chris Trimble Discovery-Driven Planning Rita Gunther McGrath, Ian C. MacMillan Mapping Your Innovation Strategy Scott D. Anthony, Matt Eyring, Lib Gibson Finding Your Next Core Business Chris Zook From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation Rosabeth Moss Kanter About the Contributors Index
Why Business Models Matter Joan Magretta Disruptive Technologies: Catching the Wave Joseph L. Bower, Clayton M. Christensen Reinventing Your Business Model Mark W. Johnson, Clayton M. Christensen, Henning Kagermann Building Breakthrough Businesses Within Organizations Vijay Govindarajan, Chris Trimble Discovery-Driven Planning Rita Gunther McGrath, Ian C. MacMillan Mapping Your Innovation Strategy Scott D. Anthony, Matt Eyring, Lib Gibson Finding Your Next Core Business Chris Zook From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation Rosabeth Moss Kanter About the Contributors Index
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